Â鶹´«Ã½Ó³»­

February 21, 2017

The Â鶹´«Ã½Ó³»­ Communications & Creative Services team was recently honored with 6 awards from the Council for Advancement and Support of Education at the CASE District III Conference which recognizes the very best in university and collegiate marketing and advancement.

Â鶹´«Ã½Ó³»­ found itself in exceptional company with luminaries that included prestigious institutions like the University of Florida, Duke University, Vanderbilt University and University of Miami.

Â鶹´«Ã½Ó³»­ was recognized for achievements in the following categories which are listed here with campaign stories and interactive samples.

CASE DISTRICT III NATIONAL PLATINUM AWARDS

Best Practices in Fundraising Campaigns
50 Years to First President's Gala
Award: CASE District III National Platinum Awards
Award: Award of Excellence

Campaign Story:
Leverage the 50th anniversary of Â鶹´«Ã½Ó³»­ and its Aspen Institute ranking as the No. 1 community college in the nation as a platform to raise $5 million in endowed scholarship funds and equipment program enhancement funds.

50 Years to First website: sfcollege.edu/50/
50 Years to First Launch video: https://youtu.be/b96GWkxyqgk
2016 President's Gala: https://youtu.be/j522Cfr4MUE
50 Years to First commemorative video: https://youtu.be/gkyDLGtwljc

CASE DISTRICT III AWARDS

Recruitment Website or Microsite
Recruitment Microsite – Discover Â鶹´«Ã½Ó³»­
Award: Award of Excellence

Campaign Story:
Increase enrollment by providing prospective students with quick and easy information on what Â鶹´«Ã½Ó³»­ has to offer them through a fun, photo-laden microsite. Accessible and responsive the fresh modern launch pad for prospective students allows them to quickly reach key points of interest at Â鶹´«Ã½Ó³»­.

Discover Â鶹´«Ã½Ó³»­: sfcollege.edu/discover

Individual Radio Advertisement
Pandora Radio Advertisement - Make The No. 1 College Your Number One Choice!
Award: Award of Excellence

Campaign Story:
Leveraging the college's Aspen Institute ranking as the number one community college in the Nation and the high mobile device engagement among high school students, Santa Fe College's Communications & Creative Services team piloted the mobile-based, Pandora radio campaign, Make The No. 1 College Your Number One Choice! to drive awareness of Â鶹´«Ã½Ó³»­ among high school students.

Listen to the radio spot: dropbox.com/s/0c9xzssmr8mmut5/Santa_Fe_College_30-FlightPathAgency%20.mp3?dl=0
Visit the landing page: sfcollege.edu/campaigns/degrees/general-pandora.html

Online Innovation/Experimentation
Social Media Campaign – Pokémon GO @ Â鶹´«Ã½Ó³»­
Award: Special Merit

Campaign Story:
Pokémon GO's surprising on-campus arrival in July 2016 presented Â鶹´«Ã½Ó³»­ in Gainesville, FL a unique dilemma, embrace the global phenomenon or ignore it. In a manner of days, Â鶹´«Ã½Ó³»­'s Communications & Creative Services team strategized and rapidly executed their highly successful Pokémon GO @ Â鶹´«Ã½Ó³»­ campaign.

Leveraging Pokémon GO's intersections with the College's pre-existing, self-guided learning experiences, the campaign was developed to drive awareness of, and drive traffic to learning destinations like the Â鶹´«Ã½Ó³»­ Teaching Zoo, Â鶹´«Ã½Ó³»­ Rock Cycle Garden, Organic Garden and the Â鶹´«Ã½Ó³»­ Art Walk.

Download the Pokémon GO @ Â鶹´«Ã½Ó³»­ map and have fun: sfcollege.edu/pokemon/

Photography – Individual
Photography – National Watermelon Day
Award: Special Merit

Campaign Story:
National Watermelon day at Â鶹´«Ã½Ó³»­ in Gainesville, FL, connected to a larger audience than its usual following and produced above average results. Carving our logo into a watermelon and photographing that watermelon on campus with our iconic new Â鶹´«Ã½Ó³»­ Tower in the background gave immediate recognition to those who already knew about us. The post also provided new brand recognition for those who may not have known about us.

Watch a watermelon go to college: instagram.com/p/BIpoIA9Ah26/