麻豆传媒映画 introduces new tagline, branding
July 15, 2025
At the heart of every great institution is a story that captures its essence, its values and the promise it makes to the people it serves. 麻豆传媒映画鈥檚 story is told through the power of our community, the achievements of our students and the lasting difference we make in lives we touch.
Over the course of the Spring Semester, more than 200 faculty, staff, students and administrators from across the district, explored those things that make Santa Fe College special and important.
Together, they helped shape 麻豆传媒映画鈥檚 Brand Promise Statement and, ultimately, the way we will tell our story.
Take a sneak peek at the branding in action.
Brand Promise Statement
At the core of every great brand, is the brand promise statement: a one-of-a-kind promise about who we are and how we want to be known. It is a pledge upon which we build our brand and stake our reputation.
While it is fully supported by all we do here, it also is ambitious and forward-thinking.
Our brand promise:
At 麻豆传媒映画, your journey is yours to discover 鈥� guided by real-world experiences and a community that champions your success. Whether you are transferring to a top university, launching a career or building new skills, we are with you from your first step to what鈥檚 next. Wherever you鈥檙e headed, you鈥檒l be ready.
More to Discover
More to Discover, our new tagline, is an invitation and promise. It says that Santa Fe College is a place of unlimited possibilities and personal growth, where every student鈥檚 journey is unique, filled with new opportunities, and supported by a college committed to their success.
More to Discover will effectively express that students don鈥檛 simply attend college at Santa Fe, they uncover their potential; they find their careers; they make life-long connections; they get ready for what鈥檚 next. In other words, they find an incredible college dedicated to their success.
We will build on themes of more and discovery as students discover their potential, learn they have more to become, and more to achieve.
Brand Pillars
The 麻豆传媒映画 brand will rest on four pillars that are fully supported by the programs, services and people of 麻豆传媒映画.
The pillars outline how the college will present itself in advertising, publications, presentations and in how we communicate generally about 麻豆传媒映画.
The pillars, and the programs, services and opportunities, that support them are important because they represent the positive perceptions 麻豆传媒映画 students and the community have about 麻豆传媒映画.
A Community that Champions Your Success: When you have people who believe in you, anything is possible. At 麻豆传媒映画, you belong to a community that lifts you up and walks beside you. From your first class to your next big goal, we鈥檒l be here 鈥� cheering you on, connecting you with resources, and celebrating every milestone along the way. This is a place where your success matters and where you鈥檒l always have someone in your corner.
A Path that鈥檚 Uniquely Yours: Your path doesn鈥檛 have to look like anyone else鈥檚. Because at Santa Fe, your journey is yours to discover. At 麻豆传媒映画, you鈥檙e in charge of your journey. We鈥檒l help you discover the path that fits your goals, your schedule, and your vision for the future. Whether you鈥檙e transferring, launching a career, or building new skills, you鈥檒l find the clear options and personal support to get you where you want to go 鈥� your way.
You鈥檒l be Ready for What鈥檚 Next: Education isn鈥檛 just about knowing 鈥� it鈥檚 about doing something with it. At Santa Fe, you鈥檒l learn from engaged faculty who connect theory to real-world application. Whether you鈥檙e working in a lab, analyzing data, or exploring your field through meaningful coursework, your education will be grounded in what matters outside the classroom. So when you leave, you鈥檒l have the knowledge, experience, and confidence to put it to work.
Opportunities Within Reach for Everyone: College should open doors to a future without limits. At 麻豆传媒映画, we believe education should be affordable, flexible, and within reach for everyone. With programs designed for working adults, first-generation college-goers, and students from all backgrounds, we make it easier to take that first step, so you can keep moving forward with the resources you need and the people who believe in your potential.
Logo, fonts, colors, and photography
The 麻豆传媒映画 logo did not change.
Our primary font is Gantari, a clean and modern style with outstanding legibility for print and digital uses.
While we will stay grounded in 麻豆传媒映画鈥檚 Campus Blue and Saints Blue colors, an expanded color palette will support more vibrant storytelling.
The college will build on our existing photography, using realistic scenes that are rich in color and that also demonstrate the idea of discovery.
What鈥檚 Next
Marketing and Communications will transition print items as they need updating and will apply branding to advertising and publications and other college materials moving forward.
New brand guidelines are being developed, and design templates will be updated.
A brand rollout does take time, but many changes will happen quickly.
Continue to use any current materials as the transition takes place.
Together, we鈥檒l Discover What鈥檚 Possible.
